How Not To Fail As A Startup

Photo by Jon Tyson on Unsplash
Photo by Firmbee.com on Unsplash
  • are there published reports on the industry
  • is your playground filled with other startups or includes established players
  • what sort of brand-names do they have — is there a pattern
  • what do the products look like
  • what is the brand promise and how can you see competitors living their promise
  • what reviews can you read about them, can you detect a gap
  • which industries are they servicing and are you / can you be present in those too
  • who is backing them up and what sort of capital / runway do they have
  • how do they promote their products / service — do they have a blog or an influencer
Photo by Campaign Creators on Unsplash
Photo by Wesley Tingey on Unsplash

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I write about improving business outcomes, customer experience, startups, change management, consumer banking, B2B and analytics.

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Sathya Srinivasan

Sathya Srinivasan

I write about improving business outcomes, customer experience, startups, change management, consumer banking, B2B and analytics.

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